Established in 1964, J.K. Helene Curtis Limited is a part of the Raymond Group in India. With an experience of over 40 years in the Personal Grooming and Toiletries Industry, our strength lies in our ability to build world class quality brands.

Our varied portfolio of brands namely, Park Avenue, Premium, Monarch and Tru Tone span across the Personal Grooming and Home Care categories.

In the past few years we have witnessed a significant volume and value growth in the market place.

As a company we have always been ahead of the times. Venturing into non-traditional categories such as Room Fresheners and Eau De Cologne at a very early stage has ensured that our brands enjoy a strong equity in the market place.

Today we stand among the top players in categories such as Perfume Sprays, Body Deodorants and are market leaders in the Room Freshener and Eau De Cologne categories.

We at J.K. Helene Curtis Limited believe that every member of the family is entitled to experience products of the highest quality standards at extremely affordable prices.
This commitment to ensuring CONSUMER DELIGHT has prompted us to explore in the near future more traditional markets and categories that directly impact the lives of our consumers.

Our dedication to lowering the entry barrier into QUALITY AND LIFESTYLE PRODUCTS making them more affordable, while maintaining highest quality standards is further reinforced through our new Brand Launches.

"We as a family aim to provide CONSUMER SURPLUS within ARM'S LENGTH OF DESIRE."

"We aim to be a team of Passionate Leaders with Winning Mindsets, to create Consumer Surplus & Delight through continuous Innovation in order to deliver Physically Beautiful & Emotionally Compelling ‘Personal & Home Care Products’ which are BEST IN CLASS."